Goudy designed his first typeface, Camelot, in 1896. In 1895 he founded his printing shop, Booklet Press (later renamed Camelot Press). 1903Īfter teaching lettering and becoming known as an advertising designer in Chicago, Goudy built his reputation as a type designer. "Printing" by William Morris, as reprinted by the Village Press, run by Goudy with Will Ransom, c. I retain the original pronunciation with ou as in out." However, I find that occasionally a stranger pronounces the word with ou as long o in go, sometimes as ou in soup, or goo and less frequently with the ou as oo in good. My brother in Chicago still spells with the w. Later learning that the old Scots spelling was 'Goudy,' he changed to that form, while I, for some years, retained the old way. During the next 36 years, starting almost from scratch at an age when most men are permanently set in their chosen vocations, he cut 113 fonts of type, thereby creating more usable faces than did the seven greatest inventors of type and books, from Gutenberg to Garamond." Īsked how to say his name, he told The Literary Digest "When I was a boy my father spelled our name 'Gowdy' which didn't offer any particular reason for verbal gymnastics. "At 40, this short, plump, pinkish, and puckish gentleman kept books for a Chicago realtor, and considered himself a failure. A brochure cover hand-lettered by Goudy in the early 1900s.
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